SLATER OS
CONNECTING…
The whole machine.
One screen.
Leads, members, money, calls, ads — one command hub. The Wire below is written by Claude from live PocketBase + Linkserv data.
Slater Wire — the brief BY CLAUDE · WED 12 AUG
Active members · members
12,674
Leads this month · glitch
1,482
Arrears book · linkserv
R754k
Cost per convo · meta
R18
Lead pipeline — live stages DASHBOARD.SLATER.FIT
Stages never downgrade · cold → completed · Glitch V4 validator active
Signups — last 30 days MEMBERS.SLATER.FIT
🎯 THIS WEEK'S PLAY
Today — live ops
8signups so far (live)
212follow-ups due
147Glitch messages handled
R9karrears recovered
Signup targets — per branch MTD
Momentum LIVE
664signups last 30 days ▲ strong
136hot leads on the phones (TR) 🔥 call back
R37cost per convo — July ▲ from R19 May
Signups strong · ad creative fatiguing · fix July campaign
Second-Chance Engine N8N · 04:30
14,602events scraped
6,507ghosts scored
5/dayfacelift cards → Vereeniging calendar
Outcome tracker 17:30 · appends CDR result + call summary to each [SC] event
Darren — AI voice agent ELEVENLABS
184outbound calls this week
62%connect rate
31assessments booked
SciComm sub-trunks · max 4 discovery Q's · book-focused
Monthly debit run LINKSERV
R3.14Mattempted · jun–jul run
73.9%collection rate (value) · +1.3pp
R754kno-funds book · ▼R53k
Collected R2.32M · Capitec creds valid · signup webhook live
Branch board — lead call rate CALLS.SLATER.FIT
Target 80% · amber < 60% · red < 25% · 3,156 leads still unassigned to a branch
Slater OS · VOLT 2.0 prototype · modelled dataK2 Digital × Claude
Who's actually
closing.
Linkserv-verified signups since Feb, phone-matched to Glitch. Attribution with receipts.
✍️ Signups — who's actually closing LINKSERV-VERIFIED · PHONE-MATCHED
Total signups
3,542
755 in the last 30d
🤖 Glitch closed online
32
zero human touch
🤝 Glitch assisted
128
convo first, signed at the gym
Machine share
5%
Glitch + MIC001 · 160 of 3,542 deals
Glitch-attributed MRR
R39.7k
recurring, every month · +23.5%
Glitch deals 30d
41
Signups per month — stacked by who closed
Attribution share
⚠️ 16 May – 22 Jun undercounted — sits between the members_master import and the Linkserv live feed
🎯 Lead Center OPEN →
Leads all-time
10,048
1,482 in 30d
Verified conversion
5.4%
lead → paying member
Need follow-up
212
No branch set
3,368
unassignable — the gate
👥 Members Centre OPEN →
Real signups 30d
755
New MRR added 30d
R218k
from those signups
Top branch 30d
148
VBJ Town
Avg debit
R289
per new member
📞 Call Ops OPEN →
Numbers ever dialled
9,204
Glitch leads never called
91%
the leak
Best closers · 303/404
16.4%
vs sprayers 3.5–4.8%
📣 Marketing OPEN →
Spend · 30d
R21.4k
Cost per convo · best
R18
DHS Video (QG)
July campaign
R43
creative fatigue — fix now
💰 Finance OPEN →
Best run in 18 months
73.9%
Jun–Jul · R2.324M
THE WALL · Jan–May 27
R913k
/mo hitting 12-month anniversary
Chronic cohort
R452k
1,695 members · 18-month low
Intel · attribution with receiptssrc: linkserv_members · glitch_attribution_daily
Every lead
hunted down.
Cold to Completed in six rounds. Forward or out — nobody hides in this pipeline.
Leads all-time
10,048
Pending follow-up
212
Verified conversion
5.4%
Branch-blank gate
3,368
Pipeline funnel — where leads sit
Leads generated — full Glitch history 7D · 1M · 3M · 6M · 1Y · ALL
🔥 Hot leads — live tape NEWEST FIRST
| Lead | Branch | Stage | Interest | Age | Score |
|---|
💸 Debit run — actuals & forecast score
R26.4k
Forecast scoring: V1 R29.4k (+11%) · V2 R52.9k (+101%) · V3 R43.0k (+63%) · V4 R35.4k (+34%) — actual R26,376. Rates were right, the roster was wrong. June R25.7k → August R26.4k (+3%). Ceiling: R123.7k.
the July wave debits 25 Aug / 1 Sep →
📦 Recovered leads — Keap export
4,261
Second Touch queue
9
Follow-up queue — oldest waiting
🤖 Glitch V4 — inline brain lanes REAL-TIME ROUTER ON EVERY MESSAGE
✍️ Signups — the real closed deals LINKSERV-VERIFIED SINCE FEB · PHONE-MATCHED TO GLITCH
Total signups
3,542
755 in the last 30d
🤖 Glitch closed online
32
zero human touch
🤝 Glitch assisted
128
convo first, signed at the gym
Machine share
5%
160 of 3,542 deals
Glitch-attributed MRR
R39.7k
recurring · +23.5% MoM
Avg new ticket
R289
vs book ARPU R242
Signups per month — who closed them
Attribution share — is the machine growing?
Latest signups LIVE FEED
| Member | Branch | Debit | Channel |
|---|
⚠️ 16 May – 22 Jun undercounted — sits between the members_master import and the Linkserv live feed
📊 Pipeline — where every lead sits STAGES NEVER DOWNGRADE
Cold → Completed · Glitch V4 validator active · drag disabled in prototype
Due now
478
Sent today
64
Second Touch queue
9
Oldest waiting
14d
📤 Follow-up queue — oldest first FOLLOW-UP ENGINE · BH-PROTECTED
| Lead | Branch | Stage | Last contact | Waiting | Action |
|---|
📦 Recovered leads
5,105
🏆 Best funnel
Webinar
📞 Call effect
2.4×
🕰 Freshness
94%
Funnel → membership — how Keap converted
Contact vintage by year — converted vs open
Recovered lead register SAMPLE · FULL LIST IN PB keap_leads
| Lead | Branch | Vintage | Tier | Status |
|---|
🏋️ What one member costs to close
7.9
Speed-to-lead sweet spot
<1h
🚨 The leak
91%
🥊 Hardest-won deal
23
The journey funnel DIALS × DEALS
Speed-to-lead → close rate
Attempts vs close rate
✍️ The closer board WHO TURNS DIALS INTO DEALS
| Agent | Style | Dials | Deals | Close % | Read |
|---|
MY READThe 303/404 style — fewer numbers, more attempts each — closes 16–17%. Sprayers touch everything once and close 3.5–4.8%. Effort per lead beats volume across leads. Every time.
📋 All leads 10,048 ALL-TIME · SHOWING SAMPLE
| Lead | Phone | Branch | Stage | Msgs | Last contact |
|---|
🏢 Branch leaderboard LEADS · SIGNUPS · CALL RATE
| Branch | Members | Leads MTD | Signups 30d | Call rate | Read |
|---|
MY READThree Rivers ≠ TR Outdoor — separate entities, never fold. TR club runs 66% first-debit (#2 in the chain); TR Outdoor runs 35.7% (the worst). 3,156 leads still carry no branch at all — the assignment gate is the fix.
🎯 Assigned leads
1,204
Assignment rate · branched
70%
Assignment rate · branchless
0%
Unreachable revenue
R30k/mo
Agent assignment board
| Agent | Branch | Assigned | Contacted | Conversion |
|---|
MY READBRANCH-BLANK = HARD ASSIGNMENT GATE. Not one of the 3,368 branchless leads has ever been assigned, vs 70% of leads that carry a branch. Blank rate is 65–80% and worsening. Fix the gate, unlock ≈R30k/mo.
Lead Center · stages never downgradesrc: leads · conversations · second_touch_queue · keap_leads
12,674 names
on the book.
Every signup verified against the debit feed. Growth you can bank, not vibes.
Real signups · 30d
755
New MRR added · 30d
R218k
Bot contribution · all-time
160
Base health
73.9%
Cumulative growth — 30 days
Signups by weekday THE WEEKEND HOLE
Branch leaderboard — signups 30d vs target
Membership mix
Latest signups MEMBERS.SLATER.FIT · LIVE FEED
| Member | Branch | Debit | Channel |
|---|
Whole base
12,674
Paying · jul run
9,597
In arrears
2,833
Arrears total
R806k
Whole base health MEMBER-LEVEL · JUN→JUL
Stable core (paid both)
8,349
Chronic no-funds (2+ runs)
1,695
Slipped (paid→fail)
906
Recovered (fail→paid)
824
Mandate pulled / closed
66
Recovery 30% · slippage 10.2% — the book churns in place
This month — booked vs banked
MY READBooked = contracts written at the desk. Banked = first debit actually paid. The gap is the first-debit coin flip — 46–55% for 18 months, never fixed. Every contract Welkom writes is a coin toss until the debit-date default changes.
Lead → deal reconciliation PHONE-JOIN · MEMBERS_MASTER × LEADS
| Cohort | Count | Matched to a lead | Conversion |
|---|---|---|---|
| Full debit base | 12,869 | 696 | 5.4% of leads convert |
| Calendar events marked SIGNED | 1,551 | 52 this month | ✅ AUTO-MARKED |
| Arrears members with live convos | 438 | — | BALANCE LANE |
Marketing-signed · this month
128
Bot contribution · all-time
160
Glitch MRR
R39.7k
Cost per signup · best
R112
Marketing-signed members — monthly
Glitch debit prediction RUN-FILE × COHORT MODEL
R26.4kAugust actual · 192 debited · 89 paid
46.4%debut pay rate · retention 89%
R123.7kceiling if the whole cohort paid
MY READEvery forecast overshot — the rates were right, the roster was wrong. Next model rebuilds on real first_debit_dates, not activation guesses. The July signup wave debits 25 Aug / 1 Sep — that's when this number jumps.
Members Centre · booked vs bankedsrc: linkserv_members · members_master
Dial or
die.
91% of Glitch leads have never been called — that's the leak. The closers who dial 303/404 style close 16–17%. Sprayers close 3.5%.
Dials · TR · 17 days
6,573
Answer rate
51%
Never-called leads
91%
Closer close rate
16.4%
Daily dials + connect rate
Hourly dial activity ANSWER-RATE HEAT
✍️ Agent scorecards CALLS.SLATER.FIT · THREE RIVERS · 17 DAYS
| Agent | Dials | Talk time | Close % | Read |
|---|
MY READExt 104 is a closer — 3,790 dials, 18h 42m of talk, 42% of talk share. Ext 102 is four dials old. The gap between the best desk and the worst desk is the whole revenue story of this page.
Call status split
Weekday performance
Talk duration distribution
Best time to dial — answer-rate heatmap MON–SUN × 07:00–18:00
Call Ops · dial or diesrc: yeastar CDR sync v17 · 6-hourly
Creative is
blood sport.
Every campaign ranked by cost per WhatsApp conversation, hard-joined to signups. Winners get budget. Losers get cut.
The champ
R18/convo
July cost/convo
R43
Hard-joined leads
108
Meta funnel · 30d
742
Cost per WhatsApp conversation — monthly
Spend & conversations — monthly
Campaign league table MARKETING.SLATER.FIT · LIVE FROM POCKETBASE
| Campaign | Status | Spend | Convos | R/convo | CTR% | Verdict |
|---|
Ranked creatives GENOME · COST PER CONVO
| # | Creative | Owner | Convos | R/convo | Score | Call |
|---|
Meta funnel — impressions → signups
🔬 Live rankings — genome scores AD_CREATIVES × AD_INSIGHTS × HARD JOIN
MY READONE creative = 98% of tracked volume. DHS Video at R18–22/convo vs Dad's statics at R155–1,050. The Forward + Thumbnail aren't in the nightly — biggest untapped leverage in the account. Meta ad naming still blocks performance-on-creative for half the history.
Hard-join receipts AD_SIGNUPS_HARD · DETERMINISTIC
| Campaign | Leads joined | Verified signups | Cost per signup |
|---|---|---|---|
| TR campaign | 31 | 2 | R112 🏆 |
| May WhatsApp Bot w3 | 42 | 2 | R3,500 |
| April WhatsApp Bot w5 | 24 | 1 | R5,327 |
| All others | 11 | 0 | untracked |
🏆 Mikey's creatives — the bot funnel ad_name = "DHS: Video (QG)" IS MIKEY'S
| Creative | Hook | Convos | R/convo | Call |
|---|---|---|---|---|
| DHS: Video (QG) | "R150 day one" hero | 680 | R18 | SCALE |
| Phantom — R249 Ghost | outline ghost · no CTA | 34 | R22 | SCALE |
| Forward — Group Chat | chat-pack forward format | 18 | R26 | TEST |
| Margin — Handwritten | bold + handwritten pairing | 9 | R31 | TEST |
MY READThree proven hooks. The hero — "R150 day one" at R18/convo — feeds the Phantom factory. Every new template tests against this baseline or it doesn't ship.
📁 Bruce's creatives — landing-page funnel EVERYTHING NOT "DHS: VIDEO (QG)"
| Creative | Funnel | Convos | R/convo | Call |
|---|---|---|---|---|
| Static — Landing A | landing page | 7 | R155 | REWORK |
| Static — Landing B | landing page | 2 | R1,050 | KILL |
MY READDad's traffic is cheap and high-CTR but mostly untracked — the landing-page funnel has no hard join. Shared shortlist via PB ad_marks: purple = both starred. Account dark since 10 June on this funnel.
Marketing · winners get budgetsrc: ad_insights · ad_signups_hard · meta API v25
Ad
Factory.
ComfyUI + Slater LoRA on the AI PC. Manufactured overnight, CLIP-scored, dropped for review by morning.
Total ads shipped
—
Latest drop
—
Nights on record
—
Raw library
—
⚡ The drop —
CONNECTING TO THE FACTORY FEED…
🎨 Swap Studio SERVER-TRUE PREVIEW · THE WHEEL RECOLOURS IT LIVE · RENDER MATCHES EXACTLY
WARMING…
PICK COPY + A MODEL — THE PREVIEW RENDERS ITSELF
03 · Template
VOLT skin
04 · The wheel — OVERRIDES THE ACCENT
🗂 Raw statics — no text, straight from the factory
WARMING THE WALL…
🏆 Winners — what the ad spend actually buys GENOME-RANKED
R18DHS Video — hero: "R150 day one" · 680 convos · the engine
R22Phantom — R249 ghost static · gold standard template
R26The Forward — group-chat format · not in nightly yet ⚠️
R112TR campaign — cost per VERIFIED SIGNUP · the receipt
R1,050Dad's Static B — kill recommended
⭐ The shortlist SHARED · MIKEY ★ + BRUCE ★ = PURPLE
STAR ADS IN THE DROP TO BUILD THE SHORTLIST
Ad Factory · CLIP-scored nightlysrc: /adsfeed · /swapapi · pb ad_marks
Finance —
the debit book.
Monthly Linkserv run diagnostics. Upload each new run → full-book analysis lands here.
Collected · jul run
R2.32M
Collection rate · of value
73.9%
No funds · code 02
R754k
Chronic cohort · 2+ runs
R452k
Run history LINKSERV · MANUAL MONTHLY IMPORT
| Run | Attempted | Collected | Rate | No funds | Hard fail |
|---|
Dec–Jan = seasonal low (69.2%) · Nov: +R1.03M annual maintenance batch · ~R16k/mo reverses post-run · next run ~12 Aug
Money by run — growth & decline
MY READGreen = banked, gold = bounced, red = mandates gone. The green has held near R2.3M for 18 months while the book underneath it shrinks — efficiency is doing the work that growth should be doing.
Collection rate trend
MY READThe most important line in the company. The last four runs are the first sustained climb in the whole dataset (73.9% high). Every 1pp = R377k a year.
Where the book moved JUN→JUL · MEMBER-LEVEL
Stable core (paid both)
R2.02M
Chronic no-funds
R452k
Slipped (paid→fail)
R218k
Recovered (fail→paid)
R196k
Mandate pulled
R33k
Recovery 30% · slippage 10.2% — they cancel out: the book churns in place
Finance · the debit booksrc: linkserv runs · club manager API later
Engine
Room.
The VPS, the workflows, the pipelines — everything that has to stay green for the machine to run.
Uptime 30d
99.98%
Active workflows
42
Executions 24h
1,912
Langfuse traces
428
Workflow schedule — the daily heartbeat
| Workflow | Cadence | Last run | Status |
|---|
VPS — Hostinger KVM4 16GB · UBUNTU 24.04
CPU34%
RAM9.9 / 16 GB
DISK71%
DOCKER11 containers
Stack via Hostinger Docker Manager (hPanel) · PB password pinned to env on reboot
Service mesh — slater.fit
Engine Room · poll 60shub wf U4j9rO2UxfCE7c82